ROI Heatmap is an interactive dashboard showing average ROI potential by product category. It helps you discover which categories offer the best profit opportunities for your risk appetite.

How is ROI calculated?

ROI values are based on typical profit margins, competition levels, and market conditions for each category. These are estimates based on industry averages and should be used as a starting point.

What does risk level mean?

Risk level indicates how volatile or challenging a category is. Low risk = stable, predictable. Medium risk = moderate challenges. High risk = volatile, competitive, or seasonal.

Can I filter by risk appetite?

Yes! Select your risk appetite (low, medium, or high) to filter categories. Low risk shows only stable categories, while high risk shows all categories including volatile ones.

Are these ROI values guaranteed?

No, these are typical/average ROI values for each category. Your actual ROI will depend on your specific product, pricing, costs, and execution. Use this as a guide for category selection.

🚀

Validate product demand using JungleScout → Exclusive Discount

Best Value

Get real-time profit, fees, keyword data, and PPC insights.

Save 20% →

🗺️

ROI Heatmap

Interactive ROI heatmap showing profit potential by category. Find best categories for your risk appetite.

Updated January 15, 2025

🆕New Tool

💾 Save This Project

🔀 Compare Tools

Tool 1

Tool 2

ROI Heatmap - Category Dashboard

Marketplace

Risk Appetite

Top 3 Categories for Medium Risk

Beauty & Personal Care

35%

High margins, strong demand, brand loyalty.

low riskmedium competition

Health & Personal Care

32%

Growing market, good margins, repeat customers.

low riskmedium competition

Home & Kitchen

30%

Steady demand, good margins, repeat purchases.

low riskmedium competition

ROI Heatmap - All Categories

Electronics

25%

Home & Kitchen

30%

Beauty & Personal Care

35%

Sports & Outdoors

28%

Health & Personal Care

32%

Clothing & Accessories

22%

Books

15%

Automotive

20%

Pet Supplies

30%

Baby Products

28%

Office Products

25%

Garden & Outdoor

26%

Tools & Home Improvement

24%

Musical Instruments

18%

Top 3 for Low Risk

1. Beauty & Personal Care (35% ROI)
2. Health & Personal Care (32% ROI)
3. Home & Kitchen (30% ROI)

Top 3 for Aggressive Growth

1. Toys & Games (40% ROI)
2. Beauty & Personal Care (35% ROI)
3. Health & Personal Care (32% ROI)

🚀

Helium 10

Best Value

Get real-time profit, fees, keyword data, and PPC insights.

Save 20% →

🌴

JungleScout

Get a Downloadable PDF of This Tool's Results

Enter your email to receive a detailed PDF report with all calculations and insights.

Share This Tool

Help others discover this free ROI Heatmap

Recommended Tools

Explore more free Amazon FBA tools to optimize your business

📊

FBA Profit Calculator

Calculate true Amazon FBA profit including all fees, costs, and margins.

→ Try Tool

⚖️

Break-Even Calculator

Find your minimum selling price to break even and avoid losses.

→ Try Tool

📈

ROI Calculator

Calculate return on investment and profit margins for your products.

→ Try Tool

📊

FBA Profit Calculator

Calculate true Amazon FBA profit including all fees, costs, and margins.

→ Try Tool

📈

ROI Calculator

Calculate return on investment and profit margins for your products.

→ Try Tool

🎯

PPC Estimator

Estimate ACOS, TACOS, and required PPC budgets for Amazon ads.

→ Try Tool

Recommended Amazon FBA Tools

These tools help Amazon sellers find profitable products, optimize listings, and scale their businesses.

🌴

JungleScout

Helium 10

Best Value

Get real-time profit, fees, keyword data, and PPC insights.

Visit Tool →

📊

SellerApp

AI-Powered

Optimize ACOS and manage PPC automatically.

Visit Tool →

🔍

AMZScout

Pro Tools

Analyze products, verify niches, and estimate competition.

Visit Tool →

* Affiliate links - we may earn a commission at no extra cost to you