Reverse calculate selling price based on target profit margin or ROI.
Last updated: - Amazon 2026 fee rates
Enter product details and click "Calculate Optimal Price"
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Selling Price = (Total Cost + Target Profit) ÷ (1 − Referral Fee %)
Estimates use Amazon's published fee structure. See our fee accuracy report for verification details and limitations.
The price calculator reverse-calculates the optimal selling price based on your target profit margin. Enter your costs and desired margin, and it shows the recommended price.
Minimum price is the break-even point (0% profit). Recommended price includes your target profit margin. Maximum price shows pricing with 50% margin for reference.
The recommended price is a starting point. Consider market competition, product positioning, and customer price sensitivity when setting your final price.
Our calculator uses official 2025 Amazon fee rates. Price accuracy depends on accurate input of your costs. Always verify fees on Amazon Seller Central.
Yes, select your marketplace to see how fees vary. Different marketplaces have different fee structures, which affects optimal pricing.
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