The Break-Even Calculator helps you find the minimum selling price to avoid losses. This guide shows you how to use it effectively to set profitable prices.

What is Break-Even Price?

Break-even price is the minimum selling price at which your product neither makes a profit nor incurs a loss. It covers all costs including Amazon fees, product cost, and other expenses.

Step 1: Enter Product Costs

• Product Cost: Cost to manufacture or purchase
• Shipping Cost: Cost to ship to Amazon warehouse
• Other Costs: Packaging, labeling, etc.

Step 2: Select Marketplace & Category

Choose your marketplace and product category. This determines referral fees and other Amazon charges.

Step 3: Enter Product Specifications

• Weight & Dimensions: Affects FBA fees
• Expected Sales Volume: For accurate fee calculations

Step 4: Add Additional Costs

• PPC Advertising: Monthly ad spend
• Storage Fees: Monthly storage costs
• Returns: Expected return rate

Understanding Results

Break-Even Price

The minimum price to cover all costs. Selling below this price means you'll lose money.

Recommended Price

Price with your target profit margin (typically 20-30%). This is what you should actually sell at.

Best Practices

• Never price at break-even - always add profit margin
• Aim for at least 20-30% profit margin
• Account for all costs, including hidden fees
• Compare break-even prices across marketplaces
• Re-calculate when costs change