What is an opportunity score?

Opportunity score is a 0-100 rating that evaluates product potential based on profit margin (40%), competition (30%), sales volume (20%), and seasonality (10%). Higher scores indicate better opportunities.

How is the score calculated?

The score combines four factors: Profitability (40% weight) - based on margins and ROI, Competition (30%) - based on BSR and review counts, Sales (20%) - based on estimated monthly sales, Seasonality (10%) - based on demand patterns.

What is a good opportunity score?

Scores 80+ are excellent opportunities, 65-79 are good, 50-64 are fair, and below 50 are poor. Aim for scores above 65 for best results, but consider other factors like your unique advantages.

Can I compare multiple products?

Yes, calculate opportunity scores for multiple products and compare them. Products with higher scores generally have better potential, but also consider your expertise, capital, and competitive advantages.

Should I only pursue high-scoring products?

High scores indicate better opportunities, but don't ignore lower-scoring products if you have unique advantages like better quality, lower costs, or strong branding. Use scores as one factor in your decision.

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Opportunity Score Calculator

Score products 0-100 based on profit, competition, sales, and seasonality.

Updated January 15, 2025

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Product Metrics

Profit Margin (%)

Target: 20%+ for good opportunities

Estimated Monthly Sales

Competition Level

Best Seller Rank (BSR)

Lower BSR = more sales = more competition

Review Count

Average Rating

Seasonality

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