What is Do Not Sell Score?

Do Not Sell Score is a risk assessment tool that calculates a score from 0-100 for products. Higher scores indicate higher risk. Scores above 60 suggest caution, above 80 suggest avoiding the product.

What factors affect the score?

The score considers: profit margin, return rate, competition level, competitor reviews, PPC competition, and estimated sales volume. Each factor is weighted based on risk impact.

What is a good score?

Scores below 30 are considered safe. Scores 30-60 require caution. Scores above 60 are high risk and should be avoided unless you have strong differentiation.

Should I avoid all high-risk products?

Not necessarily. High-risk products can still be profitable if you have strong differentiation, unique value proposition, or brand advantages. Use the score as a guide, not an absolute rule.

How do I improve my score?

Improve score by: increasing profit margin, reducing return rate, choosing less competitive niches, targeting products with fewer established competitors, and selecting products with lower PPC competition.

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Do Not Sell Score

Calculate risk score (0-100) for products. Identify high-risk products to avoid.

Updated January 15, 2025

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