The ROI Heatmap shows profit potential by category in an interactive visual format. This guide shows you how to use it to find the best categories for your risk appetite.

What is ROI Heatmap?

The ROI Heatmap visualizes ROI and profit potential across different Amazon categories. Colors indicate profit potential - green for high, red for low.

Step 1: View Heatmap

Browse the interactive heatmap showing ROI by category.

Step 2: Filter by Risk

• Low Risk: Stable categories with consistent demand
• Medium Risk: Moderate competition and demand
• High Risk: Competitive but high-reward categories

Step 3: Explore Categories

Click on categories to see detailed ROI data, profit margins, and competition levels.

Understanding Results

Color Coding

• Green: High ROI, good opportunities
• Yellow: Moderate ROI
• Red: Low ROI, avoid

Best Practices

• Focus on green categories for best ROI
• Consider your risk tolerance
• Explore multiple categories
• Use heatmap to identify opportunities
• Combine with other research