Free calculators here. Validate demand, keywords & competition with Helium 10 before sourcing inventory.

Best Amazon Product Research Tools (2026)

The best stack is layered: free margin math first, then a paid suite for keywords and competitors.

1. FBAlytic (free)

Profit, ROI, break-even, storage, PPC, and BSR estimators with 2026 fee rates — no signup required.

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2. Helium 10 (paid)

Black Box, Xray, Magnet, Cerebro, and listing workflows — best after your shortlist passes free math.

Full comparison · Helium 10 review