Amazon Referral Fees for Health & Personal Care 2026 - Complete Guide
Quick Answer
Amazon referral fee for Health & Personal Care is 15% of the selling price with a $0.30 minimum per item, updated for 2026 based on latest available Amazon fee structure.
- 1Health & Personal Care referral fee: 15% of total sale price (including shipping) with $0.30 minimum per item - the standard rate for most Amazon categories.
- 2Example: $20 health product = $3.00 referral fee (15%), while $1.50 product = $0.30 minimum fee (not $0.23).
- 3Comparison: Health & Personal Care (15%) is standard rate, same as Home & Kitchen and Pet Supplies, but 7% higher than Electronics (8%) and 2% lower than Clothing (17%).
📅 Fees updated for 2026 based on latest available Amazon fee structure. Always verify current rates in Amazon Seller Central.
Health & Personal Care is a large and growing category on Amazon. Understanding the 2026 referral fee structure helps you price products correctly and maximize profit margins. This guide covers exact rates, fee calculations, and how this category compares to others.
Health & Personal Care Referral Fee 2026
Health & Personal Care Referral Fee
2026 Rate - Standard Category
- Rate:15% of total sale price (including shipping charges)
- Minimum Fee:$0.30 per item (applies to low-price items)
- Updated:2026 based on latest available Amazon fee structure
- Category Note:Different from Beauty category (which has tiered 8%/15% rates)
Category Exceptions & Rules
Health & Personal Care Category Rules
- Standard 15% rate applies to all Health & Personal Care products
- No special exceptions for low-price items (unlike Beauty category)
- Minimum $0.30 fee applies regardless of sale price
- Fee calculated on total sale price including shipping paid by customer
- Important: Health & Personal Care is different from Beauty category - Beauty has tiered rates (8%/15%) based on price
- Includes subcategories: Vitamins & Supplements, Health Care, Personal Care, Medical Supplies
Health & Personal Care vs Beauty
Key Difference:
- Health & Personal Care: Always 15% referral fee, regardless of price
- Beauty: 8% for products over $10, 15% for products $10 or less
If your product could fit in either category, verify the correct category in Amazon Seller Central, as this affects your referral fee rate.
Fee Calculation Examples
Example 1: Standard Health Product
Product Details:
- Selling Price: $19.99
- Shipping: $0.00 (Prime)
- Total Sale Price: $19.99
- Category: Health & Personal Care
Fee Calculation:
- Referral Fee Rate: 15%
- Calculation: $19.99 × 0.15
- Referral Fee: $3.00
Example 2: Low-Price Personal Care Item
Product Details:
- Selling Price: $1.99
- Shipping: $0.00
- Total Sale Price: $1.99
- Category: Health & Personal Care
Fee Calculation:
- Referral Fee Rate: 15%
- Calculation: $1.99 × 0.15 = $0.30
- Minimum Fee Applied: $0.30
- (15% would be $0.30, so minimum applies)
Example 3: Premium Health Supplement
Product Details:
- Selling Price: $39.99
- Shipping: $0.00 (Prime)
- Total Sale Price: $39.99
- Category: Health & Personal Care
Fee Calculation:
- Referral Fee Rate: 15%
- Calculation: $39.99 × 0.15
- Referral Fee: $6.00
- On high-value items, referral fees become significant
Comparison with Other Categories
| Category | Referral Fee | Fee on $20 Product | Difference |
|---|---|---|---|
| Health & Personal Care | 15% | $3.00 | — |
| Electronics | 8% | $1.60 | -$1.40 (lower) |
| Beauty (over $10) | 8% | $1.60 | -$1.40 (lower) |
| Home & Kitchen | 15% | $3.00 | Same |
| Clothing & Accessories | 17% | $3.40 | +$0.40 (higher) |
Key Insights
- Health & Personal Care (15%) is the standard rate for most Amazon categories
- You pay $1.40 more per $20 product compared to Electronics (8%)
- You pay $1.40 more per $20 product compared to Beauty products over $10 (8%)
- You pay $0.40 less per $20 product compared to Clothing (17%)
- On 1,000 units at $20 each, choosing Electronics over Health & Personal Care would save $1,400 in fees
- Important: Verify your product category - if it could be Beauty (and priced over $10), you'd get 8% instead of 15%
How to Calculate Your Exact Fees
Use Our Free FBA Profit Calculator
Our calculator automatically applies the correct 15% referral fee for Health & Personal Care and calculates all other FBA fees (fulfillment, storage, PPC) to show your exact profit.
Calculate Health & Personal Care Profit →Manual Calculation Formula
Step 1: Calculate Referral Fee
Referral Fee = (Selling Price + Shipping) × 0.15
Minimum: $0.30
Step 2: Add Other Fees
Total Fees = Referral Fee + FBA Fee + Storage Fee + PPC + Returns
Step 3: Calculate Profit
Profit = Selling Price - Total Fees - Product Cost