Amazon Referral Fees for Beauty Products 2026 - Complete Guide
Quick Answer
Amazon referral fee for Beauty products is 8% for items over $10 and 15% for items $10 or less, with $0.30 minimum per item, updated for 2026.
- 1Beauty products over $10: 8% referral fee (same as Electronics), one of the lowest rates on Amazon.
- 2Beauty products $10 or less: 15% referral fee (standard rate), part of Amazon's Low-Price FBA program.
- 3Price threshold: The $10 cutoff is based on selling price (not including shipping), making pricing strategy crucial for Beauty sellers.
📅 Fees updated for 2026 based on latest available Amazon fee structure. Always verify current rates in Amazon Seller Central.
Beauty is one of the few Amazon categories with tiered referral fees based on price. Understanding this pricing structure is essential for maximizing profit margins on beauty products. This guide covers the exact 2026 rates, special rules, and how to optimize your pricing strategy.
Beauty Referral Fee 2026 - Tiered Structure
Over $10
Lowest Rate
For Beauty products priced over $10, the referral fee is 8% - one of the lowest rates on Amazon, matching Electronics category.
$10 or Less
Standard Rate
For Beauty products priced $10 or less, the referral fee is 15% - the standard rate for most categories.
Important Rules
- Price Threshold: The $10 cutoff is based on selling price only, not including shipping
- Minimum Fee: $0.30 per item applies regardless of which rate is used
- Updated for 2026: Rates are based on latest available Amazon fee structure
- Low-Price FBA: Items $10 or less may also qualify for reduced fulfillment fees
Category Exceptions & Special Rules
Beauty Category Special Rules
Tiered Fee Structure:
Beauty is one of the few categories with price-based referral fees. This creates a strategic pricing decision point at $10.
Pricing Strategy Impact:
Pricing at $10.01 vs $9.99 changes referral fee from 15% to 8%, saving 7% on fees. On a $10 product, that's $0.70 per unit.
Low-Price FBA Eligibility:
Items $10 or less may qualify for reduced fulfillment fees in addition to the 15% referral fee rate.
Fee Calculation Examples
Example 1: Beauty Product Over $10 (8% Rate)
Product Details:
- Selling Price: $15.99
- Shipping: $0.00 (Prime)
- Total Sale Price: $15.99
- Category: Beauty
- Price > $10 → 8% Rate
Fee Calculation:
- Referral Fee Rate: 8%
- Calculation: $15.99 × 0.08
- Referral Fee: $1.28
- Savings vs 15%: $1.12 per unit
Example 2: Beauty Product $10 or Less (15% Rate)
Product Details:
- Selling Price: $9.99
- Shipping: $0.00 (Prime)
- Total Sale Price: $9.99
- Category: Beauty
- Price ≤ $10 → 15% Rate
Fee Calculation:
- Referral Fee Rate: 15%
- Calculation: $9.99 × 0.15
- Referral Fee: $1.50
- If priced at $10.01: $0.80 (8% rate)
Example 3: Pricing Strategy Comparison
Option A: Price at $9.99
- Referral Fee: 15% = $1.50
- Net after fee: $8.49
Option B: Price at $10.01
- Referral Fee: 8% = $0.80
- Net after fee: $9.21
- +$0.72 more profit
Comparison with Other Categories
| Category | Referral Fee | Fee on $15 Product | Fee on $9 Product |
|---|---|---|---|
| Beauty (over $10) | 8% | $1.20 | — |
| Beauty ($10 or less) | 15% | — | $1.35 |
| Electronics | 8% | $1.20 | $0.72 |
| Home & Kitchen | 15% | $2.25 | $1.35 |
| Pet Supplies | 15% | $2.25 | $1.35 |
Key Insights
- Beauty products over $10 get the same low 8% rate as Electronics - one of the best rates on Amazon
- Beauty products $10 or less pay standard 15% rate, same as most categories
- Pricing strategy matters: Moving from $9.99 to $10.01 saves $0.70 per unit in referral fees
- On 1,000 units, pricing over $10 saves $700 in fees compared to pricing at $10 or less
Pricing Strategy for Beauty Products
The $10 Threshold Decision
The $10 price point is critical for Beauty products. Here's how to decide:
If your product costs $5-7:
- Price at $9.99: 15% fee = $1.50, Profit = $3.49 (35% margin)
- Price at $10.01: 8% fee = $0.80, Profit = $4.21 (42% margin)
- Recommendation: Price at $10.01+ for 7% better margin
If your product costs $8-9:
- Price at $9.99: 15% fee = $1.50, Profit = $0.49 (5% margin) - Too low!
- Price at $10.01: 8% fee = $0.80, Profit = $1.21 (12% margin) - Still low
- Recommendation: Price at $12-15 for better margins
How to Calculate Your Exact Fees
Use Our Free FBA Profit Calculator
Our calculator automatically applies the correct Beauty referral fee (8% or 15% based on price) and calculates all other FBA fees to show your exact profit. No manual calculations needed!
Calculate Beauty Product Profit →Manual Calculation Formula
Step 1: Determine Referral Fee Rate
If Selling Price > $10: Rate = 8%
If Selling Price ≤ $10: Rate = 15%
Step 2: Calculate Referral Fee
Referral Fee = (Selling Price + Shipping) × Rate
Minimum: $0.30
Step 3: Calculate Total Profit
Profit = Selling Price - (Referral Fee + FBA Fee + Storage + PPC + Returns) - Product Cost